Should I Stay or Should I Go Now: How The Clash influenced a startup's SEO strategy

Should I Stay or Should I Go Now: How The Clash influenced a startup's SEO strategy

Now granted the seminal '80s punk anthem was presumably written about a tormented love relationship in which one partner is asking, ney begging, to be given advice to be with her or just leave and cut his losses... at least that's how I read it. But really a similarity can be drawn to a startups SEO/SEM strategy in a given city and whether they should expand to another city or not.

Marketing a Sleeping Bear

Marketing a Sleeping Bear

You create something you think will make life easier for everyone.  You’ve tested it in a beta market with success.  You make your tweaks to the system and keep growing.  You’ve garnered local press and people see your vision.  They agree; you’ve created something special.

Magilla's Guide to Grooming

Have you ever gone to Starbucks to get a coffee and a guy walks through the door looking as if he just rolled out of bed? What were your initial thoughts about that person? I bet it wasn’t “He must be a genius” or “That is a go-getter”. He could be all those things but he did not convey it as a first impression. Appearance affects perception and the perception of that guy is not good.